Web-Insight Social Media Strategies and Measurement

 

Web-Insight helps organizations and businesses manage and measure the impact of social media on their organizations:

1)    Establish effective Social Media metrics;

2)    Link social media channel activity to website conversions;

3)    Determine the Return on Investment (ROI);

4)    Track and improve your website performance.

Whether you are responsible for marketing communications, customer support or website development, we can help you understand the impact your social media initiatives are having on your website.

For a free consultation please contact Peter de Gosztonyi

 

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Building a Foundation for your Social Media Initiative
 Is your website Social Media Ready?

 

Information on social media is bombarding us from all angles, yet finding out what it means to your organization and how you can capitalize on this new wave can be elusive.

 

One solution is to think of your website as the “hub” of your activities, your efforts should be to build communities and awareness of your organization that will bring interested visitors to your website. In order to retain their interest and keep them coming back you need to also build a dynamic content rich, collaborative space.

 

The key to measuring your success is by understanding how your website is performing its duties as the “hub” and how your visitors behave on your site. Are you generating the right leads and are these leads being converted into meeting your objectives? Establishing critical success factors or metrics will allow you to keep on top of your objectives and be in a position to be proactive and improve your customer experience as well as your bottom line.


Knowing that your website will deliver once the word gets out is critical in making your social marketing efforts worthwhile. That is why an audit and strategy review is an essential first step – even if you are well on your way with your social media plan, it is a smart move to ensure your website foundation can support your objectives.

 

Web-Insight can help - for a free consultation contact us.

Your Social Media Prime

Peter de Gosztonyi P.Eng


Peter has been a customer focused advocate and early Internet denizen. His experience on both sides of Bell Canada's call centres demonstrated the value of keeping the customer satisfied but not at all costs. He has applied this axiom to website design and redesign and more recently to social media implementation. He is fascinated by metrics and how they can be used to improve the customer experience. He also holds several quality certifications from the American society for Quality (ASQ) including Quality Engineer, Quality Auditor, and Manager of Quality and Organizational Excellence.